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Industry News

Published on April 9th, 2019 | by The GC Team

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Beko appoints new marketing director

Beko has appointed Vijay Bhardwaj as marketing director, responsible for leading the marketing team for the Beko, Grundig, Leisure, Blomberg and Flavel brands.

He joins the team with brand building experience gained from working for FMCG companies including Inbev, Pladis and most recently KP Snacks, where he was Head of Marketing.

Teresa Arbuckle, managing director UK and Ireland at Beko plc, said: “Vijay’s appointment will help us continue along our fast-paced growth trajectory for all five brands, and as 2020 marks our thirtieth year of trading in the UK this year [he] is going to be key in terms of planning and activating several exciting new campaigns.

“Each of the Beko plc brands has its own distinct identity, and Vijay will be key to ensuring that we continue to engage both consumers and our retail partners. We’re delighted to welcome him to our team.”

Bhardwaj added: “I’m looking forward to the opportunity ahead, especially as the sector evolves with more advanced technological features being developed and premium, smart connected appliances become more common in UK households. It genuinely is a fantastic time to join the Beko plc team.”

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Get Connected is the top trade journal for the UK electricals industry. Its website is the fastest, most interesting and up to date in the business.



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