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Published on December 6th, 2016 | by The GC Team


Beko consolidates partnership with Cambridge University Lightweight Rowing Club

Beko Plc today consolidated its partnership with Cambridge University Lightweight Rowing Club (CULRC) at the opening of the University’s new Boathouse in Ely.

The Turkish manufacturer, which first announced its sponsorship of three of the University’s Boat Clubs, including CULRC, in May this year, officially handed over kitchen appliances from the Beko and Grundig brands and Grundig televisions for the Boathouses in Ely and Cambridge, to benefit those who row for the varsity crews.

Cambridge University Boat Club (CUBC) coaches, Olympic medallists Steve Trapmore and Richard Chambers, and Cambridge University Women’s Boat Club Chair Catherine Bishop, a former Olympic Silver medallist, were present at the occasion.

Earlier this year, Beko Plc announced the opening of a new R&D Centre in Cambridge for the development of advanced and sustainable technologies for consumer products in the home.

Donald Shepherd, Marketing Director at Beko Plc, said: “We’re excited to be building this new relationship with Cambridge rowing and together recognise a number of synergies between our two teams.

“As the premier rowing centre in the UK, we share their values of continually striving to stay number one, whilst investing in development and innovation to ensure long-term success is attainable.

“Our R&D Centre in Cambridge is going from strength to strength and through our support of Cambridge rowing we are able to give back to a community that has been so welcoming to us.”

“Beko Plc has been a fantastic partner to our crews, and we’re delighted that they can be here today to support the opening of the Ely Boathouse,” commented Bruce Perry, Chair of CULRC.

“Our new partnership has helped to ensure we have a world-class rowing facility which will help develop our rowers for years to come, and we’re looking forward to working with them further in the future as a sponsor of CULRC.”

Pictured (left to right): Vice Chancellor of the University of Cambridge Leszek Borysiewicz; Ashton brown, CUWBC president; Lance Tredell, CUBC president; Roger Stephens, Lead on the boathouse fund raising project; Jamie Brown, CULRC president; Dr Ewan Pearson, Lead on the boathouse build project; Bruce Perry, CULRC vice chairman

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