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Industry News

Published on February 16th, 2018 | by The GC Team


Beko extends sponsorship agreement with FC Barcelona

In an agreement just announced at a joint press conference at FC Barcelona’s Camp Nou, domestic appliance brand Beko is extending and expanding its sponsorship agreement with FC Barcelona, and Barca central defender Gerard Piqué becomes a global ambassador for the Eat Like a Pro initiative.

Under the new deal, Beko remains FC Barcelona’s first choice for home appliances, is now established as a main partner of the club, and takes on the official title of FC Barcelona’s official Training Partner.

Ali Y, Koç Vice Chairman Koç Holding, Turkey’s largest conglomerate and parent company of Beko, said: “We are delighted to extend our relationship with FC Barcelona, one of the world’s greatest football clubs. Beko, like FC Barcelona, has a proud and long-standing history of constantly striving to improve standards and break new ground. Not only this, but we believe that sport has an incredible power to bring people together through shared values, team spirit and the challenge to better ourselves day after day. We are proud to have FC Barcelona at our side as we strive for even greater global growth and success in the years to come.”

Since the beginning of the 2014-15 football season, when the first Beko sponsorship agreement with the iconic club began, Beko has built its brand awareness through FCB’s global fan-base, which reaches approximately 300 million.  Beko is one of the three top recalled sponsors in 13 countries.

Josep Maria Bartomeu, President of FC Barcelona, adds: “Today we are celebrating and formalising a strategic partnership agreement with a global brand and Europe’s leading home appliances brand active in 5 continents, in more than 140 countries: Beko.  We are united by a close and trusting relationship that began in the summer of 2014. Over this period, our club’s sporting successes and global projection have also been associated with the Beko image. As a result, Beko becomes a Main Partner alongside Rakuten and Nike. This partnership with a leading brand in their field is fundamental in remaining at the forefront of the elite in world football, while we also tackle the development of our major equity project, the Espai Barça and the strategic projects that will strengthen our position and singularity on a worldwide level.”

The, ‘Eat Like A Pro’ initiative from Beko, also part of the extended partnership, “aims to help tackle the global epidemic of childhood obesity by helping parents and children on the importance of healthy eating and nutrition by showing what their heroes eat to perform at their best.” FC Barcelona star Gerard Piqué, on becoming the global ambassador for the program, said: “I am thrilled to be the ambassador for such an important and ground-breaking campaign. As I started to compete from such an early age, I grew to appreciate the importance of healthy eating and nutrition and now, as a father of two, it feels even more important than ever before. The global statistics surrounding childhood obesity are shocking and are not showing any signs of improvement, which is why I am proud to be working with Beko and my club to help tackle this global issue.”


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