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Industry News

Published on October 1st, 2019 | by The GC Team

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Beko introduces autumn dishwasher promotion

Beko has partnered with Finish in a nine-week campaign offering three months’ worth of free dishwashing products and up to 30% off additional items from the detergent brand.

The company said the incentive gives retailers “all the tools they need to drive sales in the busy run up to Black Friday and Christmas when dishwashers are front of mind.”

The package includes one pack of 65 Finish Quantum Ultimate Tablets Lemon, a 1kg Bag of Finish Salt, 400ml of Finish Rinse Aid Regular and 250ml of Finish Dishwasher Cleaner Lemon.

Retailers will have access to in-store and online POS and marketing materials to highlight the promotion, which is available across all Beko dishwashers.

The campaign is supported on the brand’s website and digital channels and will target home owners with a bespoke mailer to make them aware of the savings available.  

“This is the biggest promotion we’ve ever run with Finish, and we’re confident it’s going to boost sales over the next few months,” said Beko Brand Manager Shalika Hooda.

“Just over 45% of UK households currently own a dishwasher so there’s plenty of scope to grow the market.

“We know people are more likely to consider purchasing a dishwasher in the run up to the festive period as the pressures of hosting and entertaining build. It’s a brilliant incentive offering customers over £30 worth of product for free.”

The promotion runs from 3rd October until 5th December 2019.

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