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Industry News

Published on March 3rd, 2020 | by The GC Team

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Beko launches new multi-channel Aquatech campaign

Beko is back on screen with a campaign running until 30th April 2020 promoting its Aquatech laundry technology.

This latest £2 million 360º drive is the brand’s biggest-ever spring campaign and builds on the success of the Beko Aquatech laundry launch in autumn last year.

Expected to reach over 40 million adults via TV, the advertisement airs during some the nation’s favourite shows including Coronation Street, Googlebox, Location Location Location, and Emmerdale. It will be further amplified in the media via VOD, Sky AdSmart and digital activation.

Beko is also executing a nationwide PR campaign to secure its presence across national news.

To support retailers during the campaign period, the Turkish brand has also invested in a multi-channel retail activation plan with key retail partners. Retailers will have access to engaging POS materials and digital assets, as well as dedicated training for store colleagues to ensure they are up to speed on the latest technology.

Marketing Director for Beko UK & Ireland Vijay Bhardwaj said: “We saw fantastic results from the first phase of our 360-campaign last year and are confident that this second, bigger and bolder campaign will deliver even greater success.

“Our role as a category leader is to support our retail partners with demand stimulation and value creation offering the complete toolkit to boost their category sales and drive footfall in-store and online.”

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