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Industry News

Published on February 24th, 2021 | by The GC Team

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Beko launches responsive UK website

Beko has launched a revamped version of its UK website to create a more eye-catching and easy-to-navigate platform highlighting its most innovative technologies and appliances across all product categories.

The idea is to effectively communicate the brand’s core values of aspiring to live a healthier, happier life.

Beko’s SEO strategy makes the website highly visible on search engines so it is easy for consumers to find, and this latest version has a flexible design optimised for mobiles, tablets and desktop devices, offering a better experience across different screen sizes.

Browsers will now be able to utilise the ‘mega navigation’ function which directs consumers to exactly where they want with as few clicks as possible. User-friendly product filters, easy-scroll product grids and streamlined product pages provide an improved experience. Hero products in each range are now clearly highlighted.

The newly refreshed site also gives the history and standout credentials of the brand, such as sustainability, CSR, partnerships, and pioneering technology, as well as the latest news and awards, to offer consumers more insight into the home appliance brand.

Keval Shah, Head of Marketing at Beko UK & Ireland, said: “As more of us are shopping online than ever before, making our website as engaging and user-friendly as possible was our top priority when developing our website experience.

“The website’s support section now provides users with everything from helpful guides on everything, from where to locate appliance model/serial numbers to appliance manuals and informative how-to videos.

“We have also incorporated video backgrounds, animated and interactive elements, and relatable friendly imagery within this latest design to engage users, while also giving consumers an insight into the company behind the appliances. Ultimately, delivering a web experience that we’re all really proud of.”

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