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Industry News

Published on September 19th, 2019 | by The GC Team


Beko miniseries goes behind the scenes at FC Barcelona

Beko has debuted a four-part miniseries that takes a behind-the-scenes look at the individuals who make it possible for the FC Barcelona first team to lead healthy lifestyles off the pitch to remain one of the world’s top clubs on the pitch.

As FC Barcelona’s Exclusive Training Partner, Beko obtained special access to Ciutat Esportiva to film “Pros Behind The Pros”, which looks at the extensive planning and work that takes place around the training grounds to ensure the team is at peak performance levels.

The initiative is an extension of Beko and FC Barcelona’s ‘Eat Like A Pro’ campaign, which aims to help prevent the global epidemic of childhood obesity by educating and guiding parents and children on the importance of healthy eating and nutrition.

“Beko got to take this one step further and offer a unique look behind the curtain,” said Keval Shah, Head of Marketing at Beko plc UK. “We’ve heard from football heroes like FC Barcelona star Gerard Piqué, and this time we’re going behind the scenes, focusing on a diverse mix of professionals behind the footballers to help inspire people all around the world to live healthier lives.”

The series airs on www.YouTube.com/beko

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