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Industry News

Published on May 15th, 2018 | by The GC Team

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Beko raises €1,000,000 in 11 days for UNICEF

Beko’s mission to raise awareness of childhood obesity in partnership with longstanding partner FC Barcelona via the brand’s #EatLikeaPro campaign has raised €1,000,000 for UNICEF in just 11 days, the company has announced.

Beko said it had “an overwhelming amount of support” on social media from people across the globe. The funds will help children worldwide through various UNICEF programmes, ultimately striving to prevent child malnutrition in all its forms, including overweight and obesity in children.

The initiative has been supported by the FCB team, which sported #EatLikeAPro on their jersey sleeves during El Clásico – FC Barcelona vs. Real Madrid – on 6th May.

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