Published on May 2nd, 2019 | by The GC Team0
Beko receives BT Sport Industry Award
Beko has received the BT Sport Industry ‘Individual or Team Partnership’ Award for its Eat Like a Pro campaign run in association with FC Barcelona and UNICEF.
The campaign was part of global initiative to help prevent childhood obesity and encouraged people to share their healthy eating habits through an influencer-led movement on social media. Beko donated €1 for every social media post using the hashtag #EatLikeAPro.
The campaign, which comprised a number of components, achieved visibility worldwide and reached its €1m target in just 11 days.
Keval Shah, Head of Marketing at Beko UK,said: “We are extremely proud to receive the Individual or Team Partnership Award from Sport Industry, which is a tribute to all of the hard work and dedication of so many people involved in making Eat Like a Pro a resounding success. It’s the latest recognition of this initiative and we aim to continue to inspire parents and children to eat a healthy diet.”