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Industry News

Published on July 2nd, 2020 | by The GC Team

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#BekoGiving initiative supports frontline services

Beko has donated in excess of 1,600 appliances to over 50 UK sites including NHS hospitals, ambulance stations, care homes and charities, as part of a #BekoGiving initiative launched in response to Covid-19.

The brand’s aim has been to support the NHS on the frontline of the crisis, as well as charities and services helping the vulnerable during the pandemic.

The 50 sites receiving appliances include the NHS Imperial Hospital, St Marks Hospital, Epsom and St Helier University Hospitals, ambulance stations around the M25, Acorns Children’s Hospice, Aspire Oxford, and many other valued support services.

Zoe Larter of the NHS Ambulance Service said: “Staff at South Western Ambulance Service NHS Foundation Trust would like to say a huge thank you to Beko for their incredible donation of over 400 appliances to South Western Ambulance Charity.”  

The donations included refrigerators, washing machines, kettles, toasters, coffee machines and microwaves, which are being distributed amongst ambulance stations and other sites across the trust.

Dr Aniko Deierl, Consultant Neonatologist at NHS Imperial Hospital, “overwhelmed by the kindness and generosity from Beko for its fantastic donation”, said: “Our matron and team were so grateful – a big thank you!”

“With everything going on in the world right now, we’re proud to be able to donate to those that have not only offered fantastic care to the nation during this crisis, including the NHS and care homes, but also the charities and services that support the vulnerable in the community,” said Vijay Bhardwaj, Marketing Director at Beko UK & Ireland.

“As a company we strongly believe we have a responsibility to give back and this new initiative has enabled us to do that.”

Beko has a history of working with charities. Its seven-year partnership with Barnardo’s has helped raise more than £200,000 for families in need. The Salvation Army, Sports Relief, KidsOut, and Macmillan Cancer Research have also benefited from donations. 

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