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Industry News

Published on January 29th, 2019 | by The GC Team

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Belling bash for Long Eaton retailer

Nottinghamshire-based retailer Long Eaton Appliances reported strong sales after cooking appliance manufacturer Belling provided a revenue-boosting in-store party to mark the 21st birthday of the Belling Cookcentre range cooker.

The party was won in a national competition held as part of Belling’s support for independents, and enabled the retailer to offer a week of discounts on Belling range cookers.

Customers were enticed in-store for food, drinks and birthday cake as part of the celebrations, the first 30 of whom received a free Belling gift which included baking sets, Belling teddy bears and aprons.

“The event was really well attended, and we had lots of sales along with plenty of great comments from customers old and new,” commented Dave Rowland, Managing Director of Long Eaton Appliances.

“It is really valuable to receive this kind of support from manufacturers to help support independent retailers like us, especially at what can be a quiet time of the year.”

“The independent channel is really important to us and so we were delighted to be able to support Dave and his team at Long Eaton with this event,” added Jonathan Casley of Belling parent company Glen Dimplex Home Appliances.

Pictured: Dave Rowland, MD of Long Eaton Appliances and Sara Barlow, National Field Sales Manager for Glen Dimplex Home Appliances

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