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Industry News

Published on August 11th, 2021 | by The GC Team


Berlin Photo Week makes comeback this August

Berlin Photo Week, partnered with IFA, is back with its third edition on 26 August 2021 in a new hub at Haubentaucher, an exciting urban venue. As part of the famous R.A.W.-Gelände – which attracts over 30,000 visitors a day in the summer with its galleries, clubs, and restaurants – it brings together the leading manufacturers in the imaging industry, including Sony, Panasonic, Leica, Nikon and lens manufacturer Tamron. In addition to the decentralized location, other exhibition sites and art venues such as Grisebach and CHAUSSEE 36 will be included as satellite locations.

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The event will include exhibitions, talks, and expert discussions on contemporary photography topics, as well as the popular Funplace, where visitors can discover leading imaging industry players and participate in special interactive brand experiences.

Product highlights of Berlin Photo Week 2021 include:

Sony’s APS-C camera ZV-E10 (pictured), featuring the recently introduced first vlog system camera of the Alpha series, with the Exmor CMOS APS-C sensor with 24.2 megapixels (effective) and the BIONZ X image processor

Panasonic’s LUMIX S5 with the 20-60 lens plus 70-300 telephoto zoom, offering a compact mirrorless full-frame system that covers a wide range of focal lengths in this combination. Characteristic for the compact system camera are the full-frame sensor, dual image stabilization, OLED viewfinder and freely movable display. 4K videos can be created with up to 60p and 10 bit. Due to high energy efficiency, the camera has a long battery life.

Leica Camera presents the new SL2-S model, claiming high performance image and video capture. The camera features a 24-megapixel CMOS BSI sensor and can shoot series of images at up to 25 frames per second at full resolution. Other highlights include 4K movie recording, tethered shooting with Capture One 21, and a limited-time Adobe Creative Cloud photo license.

Japanese lens manufacturer Tamron introduces a special telephoto zoom lens for Sony E-mount mirrorless system cameras. The 150-500mm F/5-6.7 Di III VC VXD (model A057) features an integrated VC image stabilizer and fast VXD autofocus.

The all-new SIGMA 150-600mm F5-6.3 DG DN OS | Sports is a powerful ultra-telephoto zoom and the first lens in the Sports lineup designed specifically for mirrorless systems. It offers outstanding imaging performance, functionality and build quality, as required for demanding photography with extreme telephoto focal lengths. The lens exhibits attractive bokeh throughout the focal length range.

Jens Heithecker, Executive Vice President, Messe Berlin Group, said: “We are happy to launch the Berlin Photo Week which will be the very first event on this range of topics since the outbreak of the pandemic. BPW’s main focus isn’t just the new cameras; we’re more about the core of photography and the fun of making pictures. In a typical year, it’s a great complement to IFA, which is of course much more focused on technology, products, and retailers. We are looking forward to the upcoming experience and also to next year, when we will be able to extend this bridge even further as part of IFA 2022”, says

BERLIN PHOTO WEEK will take place at Haubentaucher from 27–29 August 2021.

Opening hours: Friday–Sunday, 12 noon–8 pm / Day ticket: 15 EUR


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