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Industry News

Published on June 19th, 2019 | by The GC Team


Bertazzoni digital shop-front gets premium treatment

Italian kitchen appliance manufacturer Bertazzoni has launched a new UK website with a focus on imagery that communicates the brand’s premium identity and positioning.

The site offers users intuitive browsing and enriched content, with access to themed areas categorised by products and the brand’s four Design Series to make the process of perusing easier. 

To support the launch of the website, Bertazzoni is providing retailers with a new brochure which follows the aesthetics of the site. The 268-page publication focuses on the four Design Series and will have an offshoot smaller brochure featuring built-in appliances.

Paolo Bertazzoni, Bertazzoni CEO, commented: “The digital image is increasingly important for an international company like Bertazzoni.

“The new website will allow users to live an immersive and functional experience and to discover the brand’s identity and products.”

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