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Published on October 6th, 2021 | by The GC Team

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Bertazzoni sets up in Beijing

Italian appliance manufacturer Bertazzoni has announced a new commercial branch for the Chinese market, opening in Beijing.

Bertazzoni (Beijing) Kitchen Appliances Co. Ltd. provides direct entry into the Chinese market and is part of the strategic and commercial development of the company, the business said.

Bertazzoni achieves over 90% of its revenue abroad and is now present in over 60 countries worldwide. The firm is projecting year-on-year turnover growth of over 30% for 2021.

“We are delighted to be launching Bertazzoni (Beijing) Kitchen Appliances in China,” said Paolo Bertazzoni, fifth generation and CEO of the company.

“The Chinese market is particularly interested in premium brand proposals and in the quality of Made in Italy, making it a natural choice of location for us to expand to and one where the Bertazzoni kitchen suite has real potential.

“Over the last three years we have invested heavily in our production plants and in the three years ahead, 2021 – 23, we plan to invest a further 15 million euros in not only the development of strategic international markets such as China, but also in product innovation, digitisation and the recruitment of new specialised figures.

“All this being done with the aim of continuing our revenue growth and in preparation for our 140th anniversary in 2022.”

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