Published on December 3rd, 2019 | by The GC Team0
Black Friday delivers 60.4% rise in sales for John Lewis
John Lewis recorded a 60.4% rise in sales for the week to 30th November as a result of Black Friday taking place a week later than last year.
Black Friday promotions started earlier this year for the multichannel retailer, running for the 11 days from 22nd November to Cyber Monday on 2nd December, compared to eight days from 19th November to 26th November 2018.
Total sales for the first 10 days of the event were up 9.5%, with both in-store and online trading well.
Bérangère Michel, Partner & Operations Director for John Lewis & Partners, reported Electrical and Home Technology sales up 81%, with White Goods, Audio and Small Electricals having a particularly strong week. Best-selling products included Apple Airpods and Google Home Mini.
The extended sales period delivered smooth operations across the retailer’s distribution channels, he added.
The John Lewis & Partners App recorded a 43% increase in traffic during the week compared to the same week last year, and a number of stores also reported record sales over the seven days.
“Sales were driven by demand for our Black Friday deals and competitor offers, which we price matched through our commitment to our Never Knowingly Undersold policy,” Michel commented.