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Published on January 11th, 2019 | by The GC Team

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Black Friday lifts AO World’s Q3 revenues

AO World today said it is “on track” to deliver its long-term plan as it released a trading update for its third quarter ended 31 December 2018.

Overall Group revenue increased by 8.2% compared to the same period last year, with UK revenue up by 4.4% and Europe up 31.3% – stronger than Q2 growth rates for the region.

The company reported its highest sales month ever in November and stated that customers responded positively to its UK seasonal Black Friday offer. Deals during the event were offered over a longer period of time during the month, so sales flow was smoother and margins improved.

“Against a challenging backdrop, Q3 represents a solid performance across the AO Group,” said Chief Executive Steve Caunce.

The company remains on track to deliver its long‐term strategic plan and the Board’s expectations for the full year remain unchanged.

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