2020-04-01 REPIC 468×60 header

Industry News

Published on May 12th, 2017 | by The GC Team


Bosch launches PerfectDry dishwasher campaign

Bosch has launched a national advertising campaign to highlight its PerfectDry dishwashing technology, which uses energy-saving Zeolith® minerals to produce cupboard-ready results. The extensive TV and digital activity will run until 23rd July.

20-second TV advertisements will air on Channel 4, video-on-demand and multicast channels, showing a children’s birthday party taking place and plastic dishes being dried to perfection by the PerfectDry dishwasher.

The digital advertising will feature attention-grabbing colours and GIFs which show how useful PerfectDry can be, especially on plastic dishes and cutlery, supporting the PerfectDry slogan – ‘dries as perfectly as it cleans, even on plastics.’

Charlotte Moran, Group Marketing Manager, Bosch Home Appliances, said: “The PerfectDry dishwasher achieves the seemingly impossible – washes all dishes, pots, pans, glassware and even plastics but leaves them perfectly dry. At Bosch, we create products that make our consumers’ lives easier, giving them more time to do the things they enjoy.”

Tags: , ,

About the Author


Get Connected is the top trade journal for the UK electricals industry. Its website is the fastest, most interesting and up to date in the business.

Leave a Reply

Your email address will not be published. Required fields are marked *

eighteen + twenty =

Back to Top ↑

By clicking "Subscribe", you agree with our terms:
Mud Hut Publishing Ltd will use the information you provide on this form to be in touch with you with relevant news and content. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at info@gcmagazine.co.uk. We will treat your information with respect. For more information please view our privacy policy.
Stay connected with GC’s regular news updates...