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Industry News

Published on May 12th, 2017 | by The GC Team

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Bosch launches PerfectDry dishwasher campaign

Bosch has launched a national advertising campaign to highlight its PerfectDry dishwashing technology, which uses energy-saving Zeolith® minerals to produce cupboard-ready results. The extensive TV and digital activity will run until 23rd July.

20-second TV advertisements will air on Channel 4, video-on-demand and multicast channels, showing a children’s birthday party taking place and plastic dishes being dried to perfection by the PerfectDry dishwasher.

The digital advertising will feature attention-grabbing colours and GIFs which show how useful PerfectDry can be, especially on plastic dishes and cutlery, supporting the PerfectDry slogan – ‘dries as perfectly as it cleans, even on plastics.’

Charlotte Moran, Group Marketing Manager, Bosch Home Appliances, said: “The PerfectDry dishwasher achieves the seemingly impossible – washes all dishes, pots, pans, glassware and even plastics but leaves them perfectly dry. At Bosch, we create products that make our consumers’ lives easier, giving them more time to do the things they enjoy.”

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