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Industry News

Published on February 9th, 2017 | by The GC Team


BSH appoints Sales Director for Kitchen Independents

BSH has announced the appointment of Tristan Sherlock to the role of Sales Director, Kitchen Independents.

Sherlock worked as an Area Business Manager for BSH between 2005 and 2010 before rejoining the company in 2012 as Regional Business Manager for London & South of England.

In his new role he will be responsible for the development of the Bosch, NEFF and Siemens brands and the “industry’s largest” field sales team dedicated to the independent kitchen specialist.

One of his first jobs will be to oversee the successful introduction of a number of new product innovations in Spring 2017, and to help support independent kitchen specialists in optimising the opportunity provided by BSH HomeConnect appliances.

Commenting on the task ahead of him, Sherlock said: “I obviously feel extremely privileged to be given the opportunity.

“With so many new innovations and initiatives on the horizon for the Bosch, NEFF and Siemens brands, it’s an incredibly exciting time for the company, as well as our customers.”

Simon Jones, Director BSH Kitchen Division, said: “This appointment will strengthen the already successful BSH team dedicated to the independent kitchen specialist, and will further support our development as the clear market leader within the sector.”

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