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Industry News

Published on September 1st, 2015 | by The GC Team


Caple introduces new appliance brochure

Caple has brought together its complete appliance collection in a single brochure for the first time. The new 292-page catalogue features the brand’s high-end Sense Premium range, which was previously showcased in a standalone brochure, alongside the high-performance Sense and Classic ranges.

The full-colour publication is illustrated by stylish lifestyle photography and each of the Sense, Classic Caple brochureand Sense Premium ranges has a dedicated section highlighting products’ USPs.

The brochure is split into colour-coded sections – cooking, cooling and washing – which are highlighted by sub-dividers to make it quicker and easier for consumers to find what they are looking for.

At the start of each section the key features you can expect from a Caple appliance, from LED touch controls and LCD displays to auto menus, are clearly displayed, while product pages clearly and concisely list each appliance’s features and functions.

Caple sales director Danny Lay said: “Not only have we brought together products from our Sense Premium, Sense and Classic ranges in one brochure for the first time, but we’ve also adopted a more image-led design that we believe will be more consumer friendly, without losing any of the technical information required to help consumers pick their preferred Caple products to suit their individual needs.”

www.caple.co.uk | 0117 938 1900


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