Published on February 1st, 2020 | by The GC Team0
Centenary celebrations for GDHA brand Stoves
Cooking appliance brand Stoves, which was founded on Valentine’s Day, February 14th 1920, is marking its 100th anniversary this year with a programme of activity, the business has announced.
Stoves will be supporting retailers with the launch of new products, a number of national promotions and with its biggest-ever media investment. The Stoves on Tour events will continue, with the brand hosting celebrity chefs on its stages at dozens of food and drink events across the UK.
The brand will also undertake a number of regional and employee events, commencing with a visit to its Prescot site by local dignitaries including the Mayor of Knowsley, Councillor Jackie Harris, on February 14th, who will tour the manufacturing site before enjoying the first of a series of Centenary lunches alongside some of Stoves’ longest serving employees – some of whom have been with the business for more than 50 years. Over a two-week period, all staff will be invited to a special lunch, each themed by decade.
Stoves began life in Warrington as a manufacturer of gas heaters, before recognising the transformation happening in British kitchens and moving into the production of gas cookers. It relocated to the current manufacturing facility in Rainhill, Prescot in 1925.
From manufacturing munitions for the war effort and developing ‘autokook’ – the first automatic gas oven temperature function – through to launching the first range cooker with an induction hotplate in the UK and, more recently, the first range cooker with Bluetooth connectivity, “Stoves has secured its place in British cooking and engineering history,” the company said.
The brand is also working with local museums and historical societies to ensure its company and heritage is well represented within the community, and staff will raise money for local charities throughout the year.
Mark Davison, Managing Director of Stoves’ parent company Glen Dimplex Home Appliances, said: “100 years is a significant milestone for any company and reaching it reflects the continuing relevance of Stoves in today’s marketplace. We are thrilled that Stoves remains so strong after 100 years and we are keen our celebrations will be focused on providing support to the retailers that sell our products and help to keep Stoves at the forefront of consumers’ minds.
“And we also need to recognise the role our employees, particularly the long-servers, have played in Stoves’ success. The fact that the company has been in Prescot for so long means the local community is awash with memories and we hope to revisit some of those over the next few months as we celebrate this landmark anniversary.”