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Published on January 9th, 2018 | by The GC Team


CES 2018: Sony brings fresh, forward-looking products

Sony Corporation is unveiling a new lineup of products at CES 2018 in Las Vegas, including the brand’s new 4K OLED televisions, wireless noise-cancelling stereo headsets, the latest initiatives in automotive image sensors and artificial intelligence (AI) x Robotics including the recently-announced entertainment robot aibo™, which is on display for the first time anywhere outside of Japan.

Sony Corporation President & CEO Kazuo Hirai, speaking at yesterday’s Sony press conference, said: “In the space of consumer electronics, I strongly believe that there is still so much that we can do to innovate and to bring you the most meaningful creative and entertainment experiences through our products.”

The new 4K OLED BRAVIA® AF8 Series comes equipped with a 4K HDR image processor X1™ Extreme, together with Sony’s Acoustic SurfaceTM technology (seen in last year’s A1 Series) that vibrates the display and enables sound to be output directly from the TV screen. The lineup of 4K OLED BRAVIA TVs with the new design minimises the footprint, allowing the AF8 to be positioned in a wider range of locations.

The XF90 Series of BRAVIA 4K LCD TVs also comes with the X1 Extreme. Through the new X-Motion Clarity™ technology, moving images are precisely controlled in order to minimise blur.

The prototype of X1TM Ultimate next-generation picture processor will also be on display. This has twice the real-time processing power compared to the current X1 Extreme. At CES, an 8K display featuring the X1 Ultimate is being showcased.

The HT-ZF9 and HT-XF9000 slim soundbars, both supporting Dolby Atmos® and DTS:X™, are designed to complement the aesthetics of the BRAVIA range. The HT-ZF9 is, says Sony, “the world’s first 3.1ch soundbar to support Dolby Atmos.

Also revealed was an increase in voice assistant-compatible devices. Sony is planning to bring Google Assistant compatibility to last year’s 1000X series of wireless noise canceling headphones as well as the newly announced WF-SP700N and WI-SP600N.

Additionally, Sony is conducting an audio assistant demonstration on location, taking place in a simulated living room and kitchen and featuring a lineup of Sony’s audio-visual devices. In addition to playing music and video content, the Google Assistant on BRAVIA and last year’s LF-S50G smart speaker can also conveniently connect to a range of different IoT devices and services to control home appliances, deliver the latest news, conduct online shopping, and more. BRAVIA also supports voice-operated control through Amazon Echo, Google Home and LF-S50G.

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