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Published on January 7th, 2020 | by The GC Team

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CES 2020: Sony pre-show press conference emphasises company’s evolution

Sony Corporation, exhibiting a broad range of products at CES in Las Vegas (7-10 January), used its pre-show press conference to highlight the company’s evolution as “a creative entertainment company with a solid foundation of technology.”

President & CEO Kenichiro Yoshida emphasised Sony’s diverse mix of technology products, content and services as a great platform for delivering creative multi-faceted experiences that can “fill the world with emotion, through the power of creativity and technology. Creativity is a powerful driving force,” said Mr Yoshida, “that moves Sony forward. When it is combined with our technology, it is unstoppable.”

As evidence that Sony is evolving and developing an integrated offering across its many areas of expertise so as to have “a positive impact on society,” Mr Yoshida enumerated Sony’s latest new developments not just in home consumer electronics product, but in diverse areas such as AI-based real-time video analytics, 3D Spatial Reality Display Technology, the expansion of devices compatible with 360 Reality Audio and safer and more reliable autonomous vehicles. Much of the offering is available for demonstration at the Sony booth, including Sony’s efforts in the area of mobility – such as pursuing safety, reliability, comfort and entertainment – which are being positioned as a new initiative, named “VISION-S.” The first prototype vehicle to result from “VISION-S” is being showcased at the Sony booth, and incorporates Sony’s imaging and sensing technologies, as well as on-board software regulated using Sony’s AI, telecommunication and cloud technologies, in order to continuously update and evolve its features.

Sony’s established commercial successes were not neglected. Jim Ryan, President and CEO, Sony Interactive Entertainment announced at the press conference that PlayStation®4 has now cumulatively sold through more than 106 million units worldwide, and that PlayStation™Network had reached 103 million monthly active users. He then discussed the cutting-edge technology and features of PlayStation®5, slated to launch this holiday season, and unveiled the new logo design for the first time. “Our promise to the 100 million strong PlayStation® community,” said Mr Ryan, “is to offer the biggest and best in content, and to deliver unique experiences to gamers with unprecedented speed.”

Mr Yoshida concluded his presentation by stating that in addition to striving to contribute to society, “Sony will continue to evolve as a creative entertainment company with a solid foundation of technology.”

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