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Industry News

Published on July 29th, 2020 | by The GC Team

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CES 2021 becomes latest coronavirus victim

CES® 2021, which was to be held January 6 – 9 next year, will instead be an “all-digital experience”, event organiser The Consumer Technology Association (CTA)® has announced.

The CTA said it is just not possible to safely convene tens of thousands of people in Las Vegas early January 2021 amid the pandemic and growing global health concerns about the spread of COVID-19.

“By shifting to an all-digital platform for 2021, we can deliver a unique experience that helps our exhibitors connect with existing and new audiences,” said Gary Shapiro, president and CEO, CTA.

CES 2021 is described as “a new immersive experience” where attendees will have a front row seat to discover and see the latest technology.

“The new format will allow participants to hear from technology innovators, see cutting-edge technologies and the latest product launches, and engage with global brands and startups from around the world,” the CTA commented.

The event’s return to Las Vegas is planned for 2022.

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