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Published on September 22nd, 2021 | by The GC Team

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China’s Skyworth sets up in UK, posing “stiff challenge” to TCL and Hisense

Skyworth Digital, part of China’s Skyworth Group, has moved into the UK market with an “unusually competitive” entry-level digital TV and home networking brand, and says it will offer a “genuinely stiff challenge” to existing sector players such as TCL and Hisense.

The company has announced the formation of a UK sales subsidiary and has appointed former Humax Sales & Marketing director Rob Peacock in the lead role of Commercial Director to spearhead the launch of its STRONG Digital TV and Home Networking brand into the market.

STRONG TV UK will be headquartered in Brentford, Middlesex and will officially commence sales in the fourth quarter of this year.

STRONG is already well established in Europe and Central Asia and will offer a comprehensive line-up of 24-75inch TVs (HD, Full HD and 4K Ultra HD) and satellite/terrestrial/cable set-top boxes in the UK, as well as advanced home networking products and accessories.

Peacock, who spent 14 years working in a range of key sales and marketing roles at set-top box specialist Humax, will be assisted by Graham North, Humax’s former vice-president of sales who left his role in 2017 after a period of ill health. Now recovered, North will be offering strategic management consultancy services to Skyworth’s new UK sales subsidiary.

Peacock described his new role as a “once in a lifetime opportunity” and revealed that Skyworth Digital has “ambitious plans” for its future in the UK.

“Naturally I’ll be talking to all current retail and distribution channels as I develop the brand, but having started my career looking after independents I’m acutely aware of their vital importance when it comes to establishing any new CE brand,” he said.

“Right out of the gate, I think indies will swiftly appreciate what STRONG brings to the party. It will be positioned very much as an entry-level digital TV and home networking brand, albeit an unusually competitive one, and will offer a genuinely stiff challenge to existing sector players such as TCL and Hisense.”

Peacock said there is also going to be a determined and ongoing emphasis on ensuring the business delivers class-leading levels of service and aftersales support, as well as reliable logistics.

“As one of the top ten TV manufacturers in the world, it won’t come a surprise that Skyworth Digital has ambitious plans for its future in the UK,” he added.

“I’m now starting the process to engage with motivated partners who will share in – and benefit – from that vision for many years to come.”

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