Published on October 4th, 2021 | by The GC Team0
CIH appoints new Head of Marketing
Buying group CIH has appointed marketer Paul Goldsmith to take its “marketing and our members forward to the next level”.
Goldsmith, who joins the group as Head of Marketing, is said to have a great track record in brand strategy and its implementation with considerable retail marketing and brand experience gained at Walmart Canada where he worked for nearly five years as Senior Director of Marketing and Design Services.
Prior to Walmart he held the post of Marketing Director – Corporate Brands at Shoppers Drug Mart, the Canadian Retail Pharmacy chain, and also has experience gained from several ad agencies in Dubai. He has worked as an independent retail marketing consultant in the UK since November 2020.
CIH Chairman Steve Scogings said Goldsmith’s extensive marketing and brand experience with globally recognised retailers will be invaluable in supporting CIH and its members to grow in the months and years ahead.
“In his time at Walmart, Paul was renowned as an innovator who made things happen. He has a great track record in brand strategy and its implementation across e-commerce, social media, PR and multi-channel digital advertising. Paul is just the person we need to take CIH marketing and our members forward to the next level.”
“Unlike the vast majority of high street names, Euronics retailers are the heart and soul of many local communities across the UK and Ireland. Their humanity, high levels of service and connections into these communities has helped sustain many individuals, families and businesses during these last eighteen months,” Goldsmith commented.
“We are committed to helping our high streets build back better and I’m looking forward to working with the CIH leadership team, my colleagues and our members to tell our story, build our brand reputation and support our local communities.”