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Published on August 14th, 2020 | by The GC Team


CIH engages sales agency to push Euronics brand

Buying group CIH has appointed independent sales team Big Red Sales to help increase its Euronics profile in the marketplace.

Big Red said its 11-strong national sales team will visit CIH members throughout the UK to encourage adoption of the new Euronics branding and other services, and to help promote Smartcare – an extended warranty scheme created in partnership with RetraCare – and Hitachi Finance products.

CIH Chief Executive Stuart Cook (pictured), whose pending retirement was announced earlier this month, said Big Red has been appointed “to help us increase both our new brand awareness and our membership.”

He added: “We are confident that they will be able to reach out to our membership base to expound the many benefits of fully adopting the Euronics brand right through from our new shop fascias to local advertising, customer service, experienced retail product knowledge and installation services.”

Big Red Sales Director James Attfield commented on the difficult period for retailers emerging from the barren months of lockdown, “and we look forward very much to working with Stuart Cook and his team for the continued success of independent retailers in what continues to be a highly challenging marketplace,” he said.

While the partnership will officially start on 1st September 2020, Big Red has been working behind the scenes, contacting CIH members by telephone during the lockdown period.

“We took this decision because we felt that retailers would have more time than usual to listen to and absorb the good news story about Euronics and all it has to offer them, so that once the country is back to normal they can get up and running with everything as quickly as possible,” Attfield said.  

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