Published on November 6th, 2018 | by The GC Team0
CIH introduces associate member status
Buying group CIH has introduced an associate membership package to extend the benefits of being part of Euronics – Europe’s largest buying group – to more independent retailers of electricals.
Associate members will benefit from CIH’s buying power and have access to its fully stocked warehouses and three deliveries a week, with minimal joining fees and no upfront investment.
Associate members will also be able to retail Euronics agency products from major brown and white goods suppliers, with exclusive models from brands such as Blomberg and Dyson which customers are unable to purchase elsewhere.
The package offers retailers the benefit of being part of a buying group and can act as a stepping stone to becoming a fully-fledged CIH member, which provides the added benefits of national advertising and marketing support, group-based account support, online sales, and advice and guidance from longstanding CIH members through Euronics’ regional groups.
Chief Executive Officer Stuart Cook said: “The associate membership is designed to offer support to the independent retailing industry and is a great opportunity for independent retailers to strengthen their offering in a highly competitive market.
“We negotiate supplier trading terms on behalf of our members and agents, securing some of the most competitively priced products in the market. And now, thanks to the associate membership package, we can offer these terms to an even broader number of independent retailers of electrical products.”
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