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Industry News

Published on January 3rd, 2018 | by The GC Team


CIH partners with Kitchen Bathroom Buying Group

Buying Group CIH has entered into a partnership with the Kitchen Bathroom Buying Group (KBBG) to provide members with a comprehensive kitchen sales package, including access to deals from a variety of kitchen suppliers from the UK and Europe.

The partnership will enable CIH members to offer fitted kitchens to their customers and to benefit from kitchen design training from industry professional Renee Mascari, Creative Director of Mascari Design in Nottingham.

Members will also be provided with a kitchen CAD system from Compusoft Winner, and will be supported with a warehouse and home delivery service and assistance in sourcing approved local kitchen installers.

KBBG is part of DER KREIS, Europe’s leading kitchen and bathroom buying group.

CIH Chief Executive Stuart Cook (pictured left) said the partnership is a “great opportunity” because it enables members to expand their businesses and to retail fitted kitchens.

“We provide our members with a variety of electrical appliances and now, thanks to the KBBG, we can provide CIH members with furniture to complete the kitchen for their customers and become a one-stop shop. The independent electrical retail market can be challenging and we are thrilled to be able to strengthen our offering to our members.”

KBBG Managing Director Bill Miller (right) described the partnership between the two buying groups as “a natural fit” as both share the same business ethos of supporting independent retailers.

“Our objective is very simple,” Miller added: “To create a strong and sustainable independent channel to ensure retailers achieve their full business potential.

“The independent market, for both kitchen specialists and electrical retailers, has had to face a huge number of challenges over the last five years. There is strength and greater protection in working together.”

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