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Industry News

Published on March 12th, 2019 | by The GC Team


CIH uses Six Nations Championship to promote Euronics brand

CIH is to advertise during the Wales vs Ireland Six Nations rugby match, which takes place on Saturday 16th March and is expected to attract a television audience upwards of 12 million when it airs on BBC One.  

The activity involves six 30-second Euronics ads which will feature in both halves of the match.

It follows similar Euronics advertising which took place in February during the Wales vs England and Italy vs Ireland matches and attracted audiences of 8.9 million and 6 million respectively.

“We hope the advertising will increase footfall for our members and agents and raise awareness of Euronics and our retailers’ stores as well as our new ecommerce website,” said Robert Blair, Head of Marketing and eCommerce at CIH.

“National advertising is just one of the benefits of being a Euronics agent and we will continue to support our members with a variety of advertising throughout the year.”

For information on CIH membership, contact Mike Perrett on 01264 320500 or email membership@cihgroup.com

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