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Published on August 10th, 2020 | by The GC Team

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Comet’s back in town, so to speak…

Electricals retailer Comet, which was sold by KESA Electricals to private investment firm OpCapita for £2 at the backend of 2011, before going bust in 2012 with the loss of more than 6,000 jobs and a £50 million bill for unpaid taxes and redundancy costs to be footed by tax payers, is back in the UK with an online-only presence.

Comet’s IP assets were acquired by the UK Computer Group after being put up for sale early in 2019. The brand, domain name and trademarks were reportedly sold for £86,000 later that year.

Comet was founded in 1933 as Comet Battery Stores and later became the second biggest electrical retailer in the UK with over 200 stores. A soft launch of its website boasts a focus on “giving customers the best price, the best choice and the best service, which made it [Comet] a household name for over 80 years”.

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Get Connected is the top trade journal for the UK electricals industry. Its website is the fastest, most interesting and up to date in the business.



One Response to Comet’s back in town, so to speak…

  1. Avatar J Prior says:

    What a the chances that the new “face” of Comet online will be any different from the original stores? One expects to find order handling and inquiries contacts will be rude, uncouth, causing customer queues by having 5 out of every 6 people serving ignoring customers by chatting on phones making private calls. Products will have to be sold by bullies who won’t take no for an answer about hyped up Warranty deals and finance pushing. In my opinion fwiw they will have to make massive improvements to stay afloat in this current online climate.

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