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Industry News

Published on July 9th, 2019 | by The GC Team

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Consumers ditching Pay TV for free content

Subscription-free TV service Freeview has claimed that consumers are ditching Pay TV for free content, quoting statistics that support the growing trend towards “cord cutting”.

Pay TV services saw a decline of 424,000 households in 2018, according to the research, with the UK leading the advance in Europe on switching to free-to-view. The suggestion is that subscription price hikes by both Sky and Netflix of 5.1% and 20% respectively over recent months may have prompted the move.

Freeview Play itself now offers 20,000 hours of free catch-up TV content on demand, as a result of the addition of My5 to the platform. Services such as Amazon Prime and Now TV offer 22,600 hours and 12,600 hours respectively.

“To put 20,000 hours in perspective – that’s over two years of solidly watching TV, day and night. We’re not sure anyone would want to do that, and while we don’t advise it, isn’t it great to have the option?” commented Freeview Marketing Director Owen Jenkinson.

Freeview has sold over 7 million devices and claims to be the UK’s fastest growing TV platform. 

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