Published on September 12th, 2018 | by The GC Team0
Consumers sceptical about connected home device ownership
techUK has launched its second annual State of the Connected Home report exploring the knowledge and understanding of categories and ownership of connected home products and services.
The study, which is based on of an exclusive survey of 1,000 UK consumers conducted by GfK, shows that the number of connected devices owned by consumers is growing, from 35% in 2017 to 44% in 2018, and there is early evidence that some devices – particularly home assistants and smart meters – may act as a gateway to ownership of others.
There are, however, clear barriers to take-up, according to the report, with cost – specifically a lack of perceived value – cited by over 40% of respondents as a significant barrier. Privacy (23%) and the security (16%) of devices are also shown to be significant barriers for consumers.
Matthew Evans, head of techUK’s IoT programme, commented: “The connected home can deliver real productivity and cost-savings to consumers, as well as that elusive prize of peace of mind.
“However, our report demonstrates that privacy and security concerns are real barriers to the adoption of connected home technologies. If industry is to deliver these benefits, then we need to work doubly hard to address these justified concerns and continue to demonstrate the value that these new products and services can deliver.”
The State of the Connected Home report can be downloaded here.