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Industry News

Published on August 24th, 2021 | by The GC Team


Cool weather curbs retail footfall

A mix of rain and cool temperatures produced a drop in footfall last week (W/C 16th August), eradicating the uplift gained in the previous 7-day period.

According to figures released by Springboard, week-on-week shopper numbers fell 1.7% and, as is usually the case when it rains, high streets fared worse than covered environments – shopping centres and retail parks – which tend to be easy to access by car and have parking in close proximity to stores.

High street traffic was down 2.2% while visits to shopping centres and retail parks dropped 1.3% and 1% respectively.

Marketing and Insights Director Diane Wehrle said: “The penultimate week of the school summer holiday period was something of a damp squib.”

The change in footfall from the week before was in contrast to the same period last year when numbers were boosted by the Eat Out to Help Out scheme which, along with hot and sunny weather, provided a gain of 4.1%.

The relatively poor performance was widespread, according to Springboard, with declines from the previous week occurring in all but one UK location, and in all types of high street including coastal and historic towns which appeal to staycationers.

“Only Central London recorded an uplift, which represented the seventh consecutive week in which footfall rose from the week before,” Wehrle commented.

Year-on-year footfall rose 15.1% overall, but declined 20.4% on the same week in pre-pandemic 2019.

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