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Industry News

Published on November 27th, 2015 | by The GC Team


Currys PC World reports record-breaking start to Black Friday

Currys PC World today reported its biggest ever start to Black Friday, with seven million visitors to the site this week already. The retailer said that yesterday’s website traffic was almost as high as Boxing Day last year.

It reported a 1100% increase in hourly unique visitors this morning and a 2900% increase on orders compared to the same time last week.

Since the Black Friday deals went live online, the £30 off Apple iPads’ deal proved particularly popular, with the Dyson V6 Animal Cordless Vacuum Cleaner (£239, down from £349.99) and the Samsung Ultra HD 4K 43 inch TV (£399, down from £549) also going down well with shoppers.

In-store, the Lenovo G50 15.6 inch laptop (£249.99, was £349.99), the LG Smart Ultra HD 4K 55 inch TV (£699, was £1,199) and the Samsung Smart Ultra HD 4K 55 inch TV (£899, was £1299) are some of the current best sellers.

The retailer experienced a record peak in mobile phone traffic of 58% as its deals went live at 6am. As stores across the country began to open and people made their way into work, traffic switched from mobile to in-store and desktops.

Black Tag deals are continuing throughout the weekend with up to £600 off large screen 4K TVs, wearable tech at half price and nutri-blenders at their lowest ever price.  Customers are taking advantage of the various multichannel options available, with 90% of customer journeys starting online and shoppers choosing to Click and Collect or take advantage of free home delivery.

Stuart Ramage, E-Commerce Director at Currys PC World, said: “Last year was one of our most successful trading days ever so we’ve spent the last year preparing for this year’s event. We’ve seen unprecedented demand online, with a 53% increase in hourly web traffic, and across the country we’ve seen customers queuing from before the stores open – everyone’s in good spirits and things are running smoothly.”

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