Published on February 18th, 2020 | by The GC Team0
Delivery options “can be more valuable than cheaper prices”
In the growing sector of online shopping, it may be that “delivery is the new discount” as more customers are valuing delivery options over cheaper prices or ultra-fast same-day delivery. According to new research by ParcelHero, “retailers should work closer with their deliveries partners to ensure they aren’t missing out.” Customers, suggests the research, “will pay more or wait longer for handier or greener deliveries,” and “by offering more choices to consumers, stores can both gain customers and save money.”
ParcelHero’s Head of Consumer Services, David Jinks MILT, says: “Retailers shouldn’t assume discounts and speed are the be-all and end-all for consumers buying online. Convenience, sustainability and return options often play just as much of a part in choosing which retailer to buy from as price. It doesn’t matter if a site is slightly cheaper, 50% of shoppers will still abandon their basket because of a lack of flexible delivery options. When it comes to competing with Amazon, it’s time to think beyond the price tag and warp speed deliveries.
“ParcelHero’s latest study reveals 74% of shoppers are happy to wait longer for purchases if it means the delivery method is more sustainable, with 9% happy to wait up to a full week for greener deliveries. And it’s not only environmental options that are winning buyers, so too is convenience. For today’s consumer, time is money: 93% of shoppers want convenient returns pick-up, whereas only 33% say same day-delivery is important – despite same-day deliveries becoming an obsession for some retailers.
“Over half (54%) of online shoppers say they want to see free returns, as against only a quarter demanding same-day deliveries.
“It’s up to everyone in the courier and retail logistics industry to explain to retailers that there is so much more they can tempt consumers with than just price and super-fast deliveries. That could lead to cheaper, greener, more convenient services for retailers and shoppers alike.”