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Coffee Machines

Published on February 5th, 2016 | by The GC Team


De’Longhi introduces app-controlled PrimaDonna Elite coffee machine

De’Longhi’s new PrimaDonna Elite bean-to-cup coffee machine lets users create, personalise and deliver coffee using their mobile device, wherever they are in the home.

The appliance is operated via any Apple or Android smartphone using De’Longhi’s Smart Coffee App, or via the machine’s intuitive 4.3” colour touch-display.

It lets users personalise any drink to their taste, set up personal profiles by memorising the ideal aroma, temperature, quantity of coffee and milk for each drink and create new recipes.

The Smart Coffee App also lets users change the machine’s settings using an interactive guide and offers proactive maintenance and service connection.

The bean-to-cup market saw the most growth in the coffee category in 2015 with a 24.8% increase in overall sales value, highlighting the increasing consumer demand for barista-quality personalisation at home.

Neal Jones, De’Longhi UK and Ireland Country Manager, said: “We have seen coffee grow from a functional routine to a pleasurable pastime where a one-size-fits-all drink is no longer acceptable – each coffee lover has their own unique interpretation of the perfect brew.

“The key reason for this is the increasing choice of good quality coffee beans and equipment available, combined with a natural instinct to learn about and experiment with coffee styles, and we believe the PrimaDonna Elite is the ideal launch to meet these developing consumer needs.”

The PrimaDonna Elite retails at £1,499.99.


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