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Published on October 8th, 2021 | by The GC Team


De’Longhi UK named Which? Kitchen & Household Products Brand of the Year

De’Longhi UK has been awarded the 2021 Which? Kitchen & Household Products Brand of the Year with its range of kettles, toasters and coffee machines acknowledged by the consumer magazine as “impressive”.

Which? said the brand had a number of high-scoring products, with almost half the models tested last year earning its ‘Best Buy’ badge.

Which? Chief Executive Anabel Hoult said: “This impressive result, along with the numerous Best Buys it has earned for its kettles, toasters and coffee machines, is why we’re pleased to recognise De’Longhi as the 2021 Which? Kitchen and Household Products Brand of the Year. In our most recent product experience survey, it received one of the highest customer satisfaction scores.”

Alex Pickering, Marketing Director for De’Longhi, said: “Being awarded the Which? Kitchen & Household Products Brand of the Year Award is a fantastic achievement. At De’Longhi we want to put the consumer first in all we do – from new product design to the instruction booklet and everything in between. Above all, we’re passionate about coffee, breakfast culture, and all things Italian. We believe our brand helps bring consumers together and helps to democratise great coffee.”

Other industry winners of 2021 Which? awards

  • Retailer of the Year: Richer Sounds
  • Home Entertainment Brand of the Year: LG
  • Large Kitchen Appliance Brand of the Year: Bosch
  • Home Technology Brand of the Year: Apple
  • Floorcare Brand of the Year: No award this year

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Get Connected is the top trade journal for the UK electricals industry. Its website is the fastest, most interesting and up to date in the business.

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