Published on October 25th, 2018 | by The GC Team0
Digital listening reaches new record high
Digital listening in the UK reached a new record share of 52.4% in the third quarter of 2018, up from 48.8% in Q3 2017. RAJAR data released today shows the figure was boosted by growth of in-home listening online and via apps and strong growth of in-car DAB listening.
“The way people listen to radio has fundamentally changed, with the main drivers of digital growth being online in the home and DAB digital radio in cars. DAB remains the most popular digital platform overall but the strong take-up of online listening by younger age groups shows just how important listening on apps and smart speakers will be in the future,” said Ford Ennals, CEO of Digital Radio UK.
Total digital listening hours grew by 5.4% year on year, or 27.5 million hours. DAB listening in cars accounted for 11 million hours (40%) of all digital listening growth, while listening in home via online/apps accounted for 13.5 million hours (49%) of all digital listening growth.
DAB remains the most popular digital platform, accounting for a record share of 38.1% of all radio listening or 72.6% of all digital listening. 64.1% of the population now own a DAB radio at home compared to 61.6% in the same quarter last year.
DRUK’s Ennals said radio’s digital transition continues to gain momentum – over one million more digital listeners and 27.5 million more digital hours than last year.