Published on October 15th, 2014 | by The GC Team3
Discount Domestics celebrates own-brand success
Discount Domestics, the largest independent retailer of domestic appliances in North Wales and the Northwest, is celebrating the 2nd anniversary and success of its own brand of domestic appliances.
The Teknix brand was established in 2012 by Discount Domestics managing director Paul Hughes (pictured) after he identified what he believed to be a considerable gap in the appliances market for high quality, reasonably priced goods.
Having grown two busy retail stores in Wrexham and Hawarden and built a reputation for providing reliable products at prices to suit varying pockets, Hughes decided to build on this success with the development of his company’s own range of high-performance appliances that could be retailed with an affordable price tag.
“In today’s market of vast choice, many internationally recognised brands are adding all sorts of appliances to their ever-increasing product ranges and not always for the right reasons,” he said, proposing that, in some cases, the old adage ‘Jack of all trades, master of none’ could be applied to such brands.
“We wanted to introduce a brand that could consistently offer quality at the right price for every appliance within its range. To ensure we could achieve this, we travelled the world to determine which manufacturers are the best at developing specific products. We have the ability to select the very best from each of our suppliers for the Teknix portfolio.”
Hughes maintains that he only sources appliances manufactured by product-specific experts. If he adds a cooker to the Teknix range, he approaches a manufacturer specialising in the design and manufacture of ovens. The success of this approach is evidenced in the fact that Discount Domestics sells over a thousand Teknix electric cookers every month. Hughes also commits to ordering large quantities of these own-branded products to ensure customers enjoy competitive prices.
Discount Domestics also supplies its Teknix range to wholesale operations and other independent retailers throughout the UK. Retailers interested in the brand are welcome to contact the firm on 01244 535 929.
The Teknix range of appliances comprises refrigerators, electric and gas cookers, built-in ovens and hobs and Hughes says that new products are continually being sourced. As the brand marks its 2nd anniversary, it will be strengthened further with the development of a range of washing machines.