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Published on January 21st, 2020 | by The GC Team


Dixons Carphone chief confident on promise for 2020

Group sales at Dixons Carphone fell 2% in the 10 weeks to 4th January, but the company today said it is on track to deliver “what we promised for this year” after a good peak in a weak UK market.

In its Peak Trading Statement the business reported a strong performance in sales, market share and customer satisfaction.

UK & Ireland Electricals like-for-like revenue grew 2% due to broad-based growth, with strength in TVs, Gaming, Smart Tech and Small Domestic Appliances, and online growth up 7%.

International like-for-like revenue rose 3% with an increase of 3% in the Nordics and 6% in Greece. The region reported good growth in Domestic Appliances and Kitchens and a growing market-leading position in the Nordics with Norway and Finland particularly strong.

International online growth was up 5%.

UK & Ireland Mobile like-for-like revenue fell 9%, but the company said it was on track to launch a new mobile offer in the first half of 2020/21.

Group Chief Executive Alex Baldock said: “We’ve had a good Peak in a weak UK market and we’re on track to deliver what we promised for this year, and with our longer-term transformation.

“Peak saw us continue to invest in our strategic initiatives with encouraging results. Credit and services adoption rates increased, online sales grew strongly, and our newly remodelled stores performed well.

“Coupled with our unambiguous “You won’t get it cheaper. Full stop” price promise, alongside better availability and delivery, this led to big improvements in customer satisfaction and strong market share gains in Electricals.”

Customers “loaded up on amazing technology” this Christmas, Baldock added.

The company sold 75% more 65”+ TVs, Dyson Health & Beauty sales were up over 20%,  Shark Vacuum sales almost doubled and 8,000 smart speakers were sold each day.

The business also broke records on wearables such as Fitbit and Apple Airpods, while “gamers couldn’t get enough” of the Nintendo Switch.

The Group will publish its full year results on Thursday 25 June 2020.


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Get Connected is the top trade journal for the UK electricals industry. Its website is the fastest, most interesting and up to date in the business.

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