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Industry News

Published on September 30th, 2019 | by The GC Team


Dixons Carphone invests £4m in customer service facility

Dixons Carphone has unveiled a 19,000 sq ft state-of-the-art customer service facility which will double the training hours it invests in new colleagues.

‘The Academy@Fort Dunlop’, which includes four mock store environments, eight training rooms and 22 supplier zones, opened its doors to new colleagues following a £3m revamp in partnership with key suppliers.

The company said “the academy will immerse Dixons Carphone colleagues in the retailer’s vision: ‘We Help Everyone Enjoy Amazing Technology’, and help them bring it to life for customers in stores.”

The learning hub, which will have an intake of over 6,000 colleagues annually, will provide an additional 400,000 hours of training a year, representing an investment of more than £4m.

The facility will also run sessions for managers to help them support colleagues’ continued learning in stores and suppliers will use the space to demonstrate their technology and new products.

Dixons Carphone announced its new strategy in December with a commitment to invest in learning and development for the 20,000 UK & Ireland colleagues who are closest to its customers.

Colleagues also have a vested interest in the business after each being awarded £1,000 in shares at the launch of the firm’s transformation, ensuring all are behind the new strategy.

Dixons Carphone Chief People Officer Paula Coughlan said: “The Academy@Fort Dunlop is about giving our colleagues the best possible start to their careers with us so that they can help our customers choose, afford and enjoy amazing technology.”

Andy Street, the Mayor of the West Midlands and former Managing Director of John Lewis, said: “This investment will further cement Fort Dunlop’s status as a key employment destination for the West Midlands, as well as helping to shine the spotlight even further on one of the region’s most well-loved buildings.

“Retail is an important driver of the economy here in the West Midlands and around the UK, so I am especially pleased that The Academy@Fort Dunlop will train the next generation of retail workers, equipping them with the skills and confidence they need to help drive the retail sector forward.”

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