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Published on September 13th, 2013 | by The GC Team

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Dixons Retail unveils high street store of the future

Dixons Retail today officially launched its “store of the future”, presenting a new shopping model for the high street which addresses the changing needs of customers.

The new Currys & PC World at Bluewater is the first of a new design and format and aims to attract new audiences with a particular emphasis on females and the younger, tech-savvy consumer.

Dixons said that in-depth customer research showed more needed to be done to attract these customer groups and the Bluewater store has been designed with this in mind, with a more feminine and attractive store design, a greater emphasis on having fun with technology and an engaging and interactive in-store experience. A number of new store design concepts are featured at Bluewater including Stay & Play areas and a Knowhow/Showhow area.

Space in the outlet is flexible in that it can change to meet customer demands and seasonal changes in product ranges and store design, with play tables on wheels and moveable wall fixtures.

It is also aligned with Dixons’ multi-channel strategy with in-store tablets and touch-screens at point of sale helping customers to make informed choices and decisions.

Sebastian James, Chief Executive Dixons Retail, commented: “I’m thrilled to be launching our newest ‘future store’ shop in Bluewater today. In it we have distilled everything we know about making these exciting and desirable products spring into life.

“Our job is to make buying technology not just fun, but also easy, and I think this takes us another giant leap forwards in achieving that goal for our customers.”

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