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Industry News

Published on August 9th, 2017 | by The GC Team


Dixons Travel opens digital concept store at Heathrow’s T3

Dixons Travel has opened a digital concept store within the departure lounge at London Heathrow’s Terminal three (LHR).

The 2,196 sq ft outlet is located in the newly expanded section of the lounge and introduces a number of new concepts and digital features including dedicated areas demonstrating the latest in home, health and sports Smart technology.

The digitally connected shop allows passengers to keep an eye on their flights via in-store departure screens while trying out the latest technology at the same time.

More than 50 metres of digital signage line the internal walls, highlighting tailored offers and explaining the benefits of technologies, to improve the shopping experience.

Customers can sit in a welcoming area and charge their mobile phones and Dixon’s recently-launched Team Knowhow experts are on hand to advise and fix their technology products.

Dixons Travel is also offering passengers the option of picking and reserving products online before arriving at the LHR to ensure they are in stock for swift collection and payment as they travel through the airport. Purchases can also be delivered straight to their homes after their trip, with or without installation.

“Whether you would like a Michael Kors smart watch to track your cycling distance whilst on holiday, need a Dyson hairdryer for that birthday present you forgot whilst you are away, or that Nest thermostat you’ve been thinking about for your own home, we can help you select the device that’s right for you to take away, or have delivered and even set up,” commented Heidi Woodhouse, Dixons Travel Managing Director. 

“We can’t wait to hear what our customers think.” 

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