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Industry News

Published on December 17th, 2020 | by The GC Team

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DIY SOS’ Knowles to head Euronics Christmas campaign

A new promotional campaign for the Euronics brand, entitled “Generations” and aiming to build awareness and trust for Euronics retailers, launches to a national TV audience of millions on Christmas Day.

The campaign is headed by Nick Knowles from the BBC’s DIY SOS series, and will air on ITV, Channel 4, Sky and UKTV channels, commencing with a 30-second TV ad running until 20th January 2021 and supported by additional advertising and promotional content on TV and radio, national newspapers, online and social media.

Stuart Cook, CEO of buying group CIH (part of Euronics Europe), said: “Our stores are all about supporting the local community and family values that have existed for generations. Nick Knowles clearly shares those same values and that love of heritage. He is a powerful advocate who can connect with people about the benefits of buying from your local Euronics store.

“It’s a great message that we’ll be taking to millions of people across the country in the next month, starting on Christmas Day.”    

Knowles has also filmed a series of shorter product-specific ads which will be shown during the festive period alongside documentary-style pieces with store owners and audio ads for social media and radio exposure.

Commenting on the campaign, Cook said: “We’re confident that it will drive online traffic and, ultimately, boost sales for our members over a very long period of time.”

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