Published on April 24th, 2019 | by The GC Team0
Easter sunshine brings rise in retail footfall
Hot weather during the Easter break brought a significant uplift in retail footfall, particularly for the high street.
According to footfall analyst Springboard, overall shopper numbers rose 6.5% on Good Friday, 1.2% on Saturday and 8.4% by 12pm on Easter Monday – a strong contrast to Easter 2018, when respective declines of 2.4%, 3.0% and 9.8% were recorded.
On Friday and Saturday, all of the rise was due to activity in high streets, where numbers increased by 19.1% on Good Friday and 8.8% on Easter Saturday, against a respective decline of 9.6% and 6.9% last year.
But the good weather didn’t bring good news for retail parks and shopping centres. Footfall in shopping centres fell 11% on Good Friday and 11.8% on Easter Saturday.
Diane Wehrle, Springboard Insights Director, said: “Consumers clearly wanted to be outside enjoying the sun rather than visiting covered malls. Even in retail parks, where shoppers gravitate to buy garden furniture and plants, footfall declined by 2.4% on Good Friday and 1.3% on Easter Saturday from the same days last year.”
On Easter Sunday, with all major stores closed, it was only high streets that were able to trade and, even without the pulling power of large retailers, the opportunity for consumers to enjoy the weather led to a rise in footfall of 16.5%.
With continuing good weather on Easter Monday, by 12pm footfall in UK retail destinations was up 8.4%. Again, it was high streets that benefitted, up 16.3% against a 1.9% lift in retail parks and a marginal drop of 1.4% in shopping centres.