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Industry News

Published on August 5th, 2014 | by The GC Team


Edifier® and Midwich announce UK partnership

Edifier® International, designer and manufacturer of high-end consumer audio electronics, has announced a partnership agreement with trade-only distributor of technology solutions Midwich.

Edifier International specialises in the design and manufacture of high-end consumer audio electronics both for the lifestyle and multimedia markets. The business operates in PC audio, multimedia audio, docking audio, IT lifestyle audio and home lifestyle audio.

Under the terms of the agreement Midwich has been appointed to consolidate and increase sales for key Edifier lines including the Luna Eclipse, Spinnaker, Predator (pictured) and new models being launched in Q3 and Q4 2014.

Andrew Rogers, Head of Edifier UK, commented: “Edifier are absolutely delighted and look forward to working with Midwich, who are a very professional, well established and highly regarded distributor in the UK. We are very excited at the prospect of Midwich taking the Edifier Brand to new channels within the UK market.”

“This is a really exciting opportunity to profile real performance at prices the consumer wants to buy,” said Andy Bott, Consumer AV category manager at Midwich. “With internal and external support teams, Midwich has a large customer base and are ideally placed to drive business for Edifier.

“Edifier products are tailored not only to the home and office markets, but also to the commercial world, and here at Midwich we have the resources to push Edifier in traditional markets, as well as open up possible new revenue streams.”

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