Published on May 4th, 2017 | by The GC Team0
Electricals retailer AO.com named ‘Best UK Retailer’
Online electrical retailer AO.com has secured the award for overall Best Retailer for the third consecutive year at GlobalData’s 2017 Customer Satisfaction Awards, with John Lewis taking second place.
The pureplay retailer also secured Best Electricals Retailer and was again trailed by John Lewis, with Apple taking third position.
GlobalData said: “AO.com has continued to invest in its customer service capability by launching its ‘track my order’ app, as well as increasing brand awareness through its summer 2016 next day delivery marketing campaign. AO.com also diversified its proposition this year by entering the computers & tablets market, which will help the retailer appeal to a broader customer base.”
“The top three winners prove that consumers respond well to retailers that make customers the heart of their business. It also highlights the prominence of online in the way we shop in the UK now,” commented Maureen Hinton, global research director at GlobalData Retail.
Amazon won the Best Online Fulfilment Retailer award, while John Lewis triumphed in a further three categories, winning Best Instore Experience, Best Homewares Retailer and Best Furniture Retailer.
GlobalData’s Customer Satisfaction Awards measure how satisfied customers are with the retailers they use. It is the result of two consumer surveys: one based on an online survey of 10,000 consumers that examines shopping habits across all channels, and one based on an online survey of 10,000 consumers that looks specifically at online retail.