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Industry News

Published on April 28th, 2015 | by The GC Team


Electrolux brands mark ‘Queen’ Penny’s Pearl Jubilee

Electrolux, AEG and Zanussi have recognised employee Penny Rumford for 30 years of service to the brands.

Commenting on Rumford’s time with the business, Raymond Laidlaw, National Training Manager Electrolux brands UK & IE, described her as “a special asset to the company.” He added: “Penny’s dedication, expert knowledge, experience and passion for our brands is infectious. Her dedication and commitment are flawless.”

Rumford began her career on 15th April 1985 as the AEG Home Economist and has since worked with many national and independent retailer accounts. In her current role as Product Specialist Manager she continues to promote the three brands, providing product training and inspirational cooking demonstrations.

This brief Q&A with Rumford reveals why she has earned her ‘royal’ title:  Penny-Rumford

What is the most interesting change/advance in domestic appliance technology since you started in 1985?

In 1990, induction hobs wowed me. I never imagined that one day I’d be able to say that a form of electric hob cooking was better than gas! More recently it has to be ‘Steam & Heat’; hence, I’m sometimes known as Steam Queen. 

What is the biggest change in training since you started?

From a business perspective the challenge is much greater today as the consumer has access to much more information. Therefore, the retailer is challenged and wants more information and in turn, as a trainer, I need more in-depth information. A major change in training is that it is electronically driven, which has meant me learning new skills. It was acetates when I started! One thing that hasn’t changed is my passion for the AEG and Electrolux brands. My objective has always been the same in wishing to share my passion and knowledge across the industry, resulting in product sales.

What is your favourite recipe to demonstrate?

My reputation for cupcakes (I’m known as the Cup Cake Queen) seems to be what everyone remembers. Through using our fantastic products, I know I will always have a great result and my reputation will not falter. 

Fondest memory?

The fact I got the job I always wanted was my dream come true. My proudest memory was my involvement with the development of the Inspiro oven – known today as the AutoCook oven – even though my suitcase was full of self raising flour in order to test the oven for the English market in the Electrolux factory, Rothenberg!


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