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Industry News

Published on February 11th, 2015 | by The GC Team

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Electrolux launches marketing campaign for AEG and Zanussi Which? Best Buys

Electrolux is promoting five of its Which? Best Buys via a 6-month campaign that will include point-of-sale, leaflets and promotional literature prominently featuring the Which? Best Buy logo.  The campaign will highlight:

  • The AEG OKOKombi Plus L99695HWD Washer Dryer, which features Woolmark Blue accreditation and provides extreme care for delicate fabrics. The appliance was awarded 67% by Which?. The consumer body said: “This AEG is brilliant at washing clothes. It uses ‘advanced wash technology’ – and it seems to work.”
  • The A++ rated AEG stainless steel S74010KDX0 Fridge, which received an impressive 93% during testing. Which? said: “We were really impressed with this spacious fridge. It chills fresh food very quickly and then holds it at the perfect temperature to preserve nutrients and keep it fresh.”
  • The Zanussi Under Counter ZFT11100WA Freezer, which scored 81%. Which? said: “Add fresh groceries to this freezer and they’ll quickly freeze down to the target temperature of -18°C.”
  • The Zanussi ZRB38213WA Frost Free Fridge Freezer, which scored 79%. Which? said: “Add fresh groceries to this fridge freezer and they’ll chill and freeze to safe temperatures super fast, helping lock freshness and nutrients inside food.”
  • The Zanussi ZOP37902XK 74-Litre Built-in Pyrolytic Oven, which scored 79%. Which? said: “There’s plenty of room to cook a large turkey in this oven, and the temperature is exactly the one you set on the controls.”

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