Published on June 26th, 2019 | by The GC Team0
Electrolux marks 100th anniversary with focus on healthy eating
Electrolux has made a global commitment to take action on food-related challenges, with a mission to inspire and engage 300,000 consumers, including children, to adopt better food habits and sustainable ways of cooking by 2030.
The initiative marks the Swedish appliance manufacturer’s 100th anniversary and involves the Group’s Zanussi brand launching a nationwide partnership with not-for-profit organisation Cook School.
The aim is to provide weekly cooking lessons to primary schools at which children will be taught how to cook well-balanced, sustainable meals using Zanussi appliances and educate their families on the importance of nutrition for long-term health.
Chris George, UK Head of Marketing for Electrolux, said research shows that children who learn to cook at a young age tend to make healthier food choices throughout their life.
“With this in mind,” he added, “Zanussi and Cook School will team up to host weekly cooking classes to inspire better choices for children and families across the UK. Our vision is to make a real, positive difference to childhood obesity, diabetes and food wastage.”
Zanussi and Cook School will deliver weekly classes at 10 schools by September 2019, aiming to educate 5,000 families on the importance of a healthy, sustainable and nutritious diet.